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The creators of a groundbreaking Nike print campaign targeting women have taken on the topic of menopause. They have included quizzes, quotes, mock-screenplay excerpts, recipes, illustrations, and other content aimed at empowering women to embrace this stage of life with grace. The original material is being released in a first printing of 20,000 copies with a $20,000 budget for advertising and promotion.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
publisher | ‎Atria Books/Beyond Words; First Edition (August 28, 2005) | ||||
language | ‎English | ||||
paperback | ‎176 pages | ||||
isbn_10 | ‎1582701326 | ||||
isbn_13 | ‎978-1582701325 | ||||
item_weight | ‎1.2 pounds | ||||
dimensions | ‎8 x 0.75 x 8.25 inches | ||||
best_sellers_rank | #1,627,867 in Books (See Top 100 in Books) #4,901 in Aging (Books) #11,614 in Women's Studies (Books) #33,828 in Personal Transformation Self-Help | ||||
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